Bite Me
Branding
Beauty has returned to the oral stage — glossy, squishy, syrup-coated objects engineered to trigger pure sensory craving.
Objects that trigger something primal: the urge to bite, chew and consume.
Biteable branding & the mouthfeel effect
Freud argued infants first understand the world through the mouth: sucking, biting, chewing, tasting. In 2026, branding is returning to the oral stage.
Glossy lip-like finishes, jelly textures, syrup-coated colours, squishy forms and packaging engineered less to communicate than to trigger pure sensory craving.
Childs Play
The toyification of beauty is replacing the restraint of the millennial era with something more maximal, nostalgic and expressive.
Fuelled by the rise of anik anik culture, consumers are increasingly curating assortments of charms, trinkets and collectibles as extensions of identity.
In response, products are being designed to feel more like personal treasures.
Soft Serve Beauty
Beauty has entered its gooey era. Drips, glazes, milks and jelly transform products into craveable cosmetics.
These textures bypass rational decision-making and tap into primal desire.
Baby Tech Blue
Farah Homidi and Westman Atelier are embracing a shade we're calling Baby Tech Blue. Part pacifier, part screen glow, part swimming pool.
Paired with glossy, egg-like forms, it turns packaging into a tool for emotional regulation. Objects to soothe yourself with.
An archive of the mood.
Lived-in, smudged, unfiltered — filed for the next era of beauty culture.